东吴威尼斯欢乐娱人城v3676智能供应链管理中心讲座-刘德
发布者：系统管理员 发布时间：2014-06-16 浏览次数：15
报告题目：Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding
报告人：刘德
报告时间：2014年6月19日下午2：00
报告地点：财科馆317
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报告内容简介：This paper investigates how friendship relationships act as pipes, prisms, and herding signals in a large
online Peer-to-Peer (P2P) lending site. By analyzing decisions of lenders, we find that friends of the borrower,
especially close offline friends, act as financial “pipes” by lending money to the borrower. On the other hand, the
“prism” effect of friends’ endorsements via bidding on a loan negatively affects subsequent bids by third parties.
However, when offline friends of a potential lender, especially close friends, place a bid, a “relational herding”
effect occurs as potential lenders are likely to follow their offline friends with a bid.
刘德教授简介：Dr. De Liu is an Associate Professor of Information and Decision Science at Carlson School of Management,
University of Minnesota. His research interests lie in the design and analysis of Internet-based auctions, contests,
and social systems. He currently serves as an associate editor for Information System Research and Journal of Organizational
Computing and Electronic Commerce. His work has appeared in Information Systems Research, MIS Quarterly, Journal of Marketing,
and Journal of Marketing Research, among others.
